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UNFI Private Brands Portfolio

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Turn-key products that differentiate retailers and capture consumer attention. That’s a win-win.

Discover one of the most comprehensive private label programs available today. With over 5,000 products across 200 categories throughout the store, we believe we have what today’s consumer is seeking from national brand equivalents to opening price points to gourmet, specialty and organic offerings.

Our team of food scientists, product developers, brand managers, sourcing experts, product managers, chefs and designers take pride in delivering products with the highest quality, safety and compliance standards.

Our portfolio of category-leading brands diversifies your assortment to attract a wider range of shoppers and build shopper loyalty. More choices for consumers and more opportunities for retailers.

That’s Inspired, Quality, Solutions.

 

Our Brands

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Essential Everyday®

All of the Essentials to Make Every Day Easy!

  • Complete assortment of grocery and home essentials
  • Prices that fit your life and budget
  • 100% quality guaranteed

Woodstock®

Eat Because It's Good™

  • Complete assortment of organic & non-GMO favorites from pantry to frozen
  • 35 years in the natural food industry
  • Wholesome & mindful ingredients

Wild Harvest®

Add a Little Good to Every Day™

  • Full range of products free from over 140 ingredients
  • Nearly 70% of products are certified USDA organic
  • Simple, wholesome ingredients

Equaline®

Price & Performance to Make You Feel Better

  • Broad selection of over-the-counter and health & beauty item
  • Many products have the same active ingredients as national brands
  • Affordable, quality solutions

Tumaro's® Carb Wise™ Wraps

Today's the Day®

  • 60 – 80 calories per wrap
  • Carb conscious & keto friendly
  • No artificial flavors or colors

Field Day®

Wildly Simple®Products for Local Food Co-ops & Independent Retailers

  • Organic, non-GMO & free-from products
  • Value priced to support local co-ops
  • Delicious products & simple ingredients for the whole family

Shoppers Value®

Making Every Dollar Count

  • Quality, everyday items and family staples across the store
  • Value priced for budget conscious consumers

Culinary Circle®

Chef-inspired Culinary Creations for Easy Entertaining Solutions

  • Gourmet & specialty items
  • Quality ingredients and unique flavors at an affordable price

Stone Ridge Creamery®

There's a Smile in Every Scoop

  • Premium quality ice cream & frozen novelties
  • Simple ingredients & unique flavors

Super Chill®

High Quality Beverages

  • Variety of beverages from soda to sparkling water to mixers
  • National brand quality with savings you’re thirsting for

Arctic Shores®

Bring Home a Good Catch

  • Delicious, responsibly- sourced seafood
  • Unsurpassed variety, quality & value
  • Flash frozen to preserve freshness

Koyo®

An Umami Adventure™

  • Authentic ramen, Asian noodles & rice crackers
  • Non-GMO & organic ingredients
  • Vegan & no MSG added

Cleaning Product Disclosure UNFI Brands